The DNA of Storytelling Deepening Engagement
Dr. Keith Bound
After completing an interdisciplinary Ph.D. (film studies, media psychology, psychophysiology, and computer science) at the University of Nottingham, the UK in 2016 Keith (International Award-winning Designer) started his innovative storytelling consultancy Receptive Cinema. He specialises in the science of storytelling which enables him to create innovative, compelling, and engaging stories for movies, television episodic drama, and powerful emotional messages that motivate people to act.
His research led to the development of Story-Fusion™ which is a scientific model of storytelling that validates creative storytelling decisions to deepen engagement and audience experience consistently. Keith has worked in collaboration with the Future Media Convergence Institute, Beijing, China to shape cinematic storytelling for the 21st century across digital devices.
He has won two international design awards for bio-feedback interactive movie concepts and exhibited his interactive film installation: Receptive Cinema at ThinkTank, Birmingham Science Museum, UK. This practice-led research project investigated complex issues concerning the interactive film, narrative, human-computer interaction, and multi-video stream manipulation.
Keith has also presented his research in fear, suspense, and science of storytelling at seven international conferences in the USA and Europe and published numerous articles on LinkedIn. His research has been broadcast on ABC Australia, Radio New Zealand, The Naked Scientist (BBC 5 Live), and BBC Nottingham, UK.
Keith has also won a variety of international design awards and gained an MA in Design Digital Media and BA (Hons) Industrial Design.
Academic Research Papers
2020
Frank 2020 Plenary Talk:
How Fear & Suspense Can Advance Social Change.
Florida State University, Gainesville, Florida, USA
The talk presents a scientific model of storytelling that can assist storytellers to create powerful emotional messages that optimise attention, and engagement consistently and motivate people to act.
2017
SCSMI Conference
An Interdisciplinary Approach to Defining Cinematic Suspense
Society for Cognitive Studies of the Moving Image (SCSMI), Helsinki, Finland
2016
Science of Storytelling Summit
Invited to take part in a 3 day summit of the science of storytelling. Florida State University, Gainesville, Florida, USA
2016
Title: Psychopyschological Suspense: defining a framework to measure cinematic suspense in 21st Century horror films, University fo Nottingham, UK
2015
SCSMI Conference
Psychophysiological Film: Skin Conductance Rhythms in Cinematic Suspense Micro-Narratives
Society for Cognitive Studies of the Moving Image (SCSMI), Birkbeck University of London, UK
2014
SCMS Annual Conference
Defining a Rapid Form of Cinematic Suspense for the 21st Century Short Thriller Film
Society for Cinema and Media Studies Annual Conference (SCMS), Seattle, USA
2014
SCSMI Conference
A Biometric Model for Predicting Cinematic Suspense Anticipatory Stress Patterns
Society for Cognitive Studies of the Moving Image (SCSMI),Lancaster, Pennsylvania, USA
2013
SCSMI Conference
The Role of Micro-Narratives in the Production of Cinematic Suspense in Transmedia thriller story worlds
Society for Cognitive Studies of the Moving Image (SCSMI), Berlin, Germany